{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.
The biggest surprise the movie business has encountered in 2025? The comeback of horror as a main player at the UK film market.
As a category, it has impressively exceeded earlier periods with a annual growth of 22% for the UK and Irish box office: £83,766,086 in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the theaters and in the audience's minds.
Even though much of the industry commentary highlights the standout quality of renowned filmmakers, their achievements point to something evolving between moviegoers and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from aesthetic quality, the ongoing appeal of frightening features this year suggests they are giving audiences something that’s much needed: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a noted author of horror film history.
Against a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an actress from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the boom of European artistic movements after the the Great War and the chaotic atmosphere of the post-war Germany, with movies such as early expressionist works and Nosferatu: A Symphony of Horror.
Later occurred the Great Depression era and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues inspired the newly launched folk horror The Severed Sun.
The filmmaker clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Arguably, the current era of praised, culturally aware scary films started with a clever critique debuted a year after a contentious political era.
It ushered in a fresh generation of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” recalls a creator whose film about a deadly unborn child was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the underrated horror works.
In recent months, a independent theater opened in London, showing cult classics such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The re-appreciation of this “raw and chaotic” genre is, according to the theater owner, a direct reaction to the formulaic productions churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an authority.
Besides the re-emergence of the insane researcher motif – with two adaptations of a classic novel on the horizon – he anticipates we will see scary movies in the coming years responding to our current anxieties: about AI’s dominance in the near future and “supernatural elements in political spheres”.
In the interim, a religious-themed scare film The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after the nativity, and features well-known actors as the holy parents – is planned for launch in the coming months, and will undoubtedly create waves through the religious conservatives in the America.</